Cartoon Network Latin America has gone over the one million pledges mark

We are delighted that the bullying prevention campaign led by our client Cartoon Network Latin America has gone over the one million pledges mark!

It’s a powerful media campaign reaching 59 million households in the region, combined with awareness-raising and training in schools in 10+countries by campaign partners Plan International and World Vision, along with educational authorities.

Here’s the video announcing the achievement of the goal:

Of course, success won’t be measured by numbers of pledges but rather by cultural and social shifts away from acceptance of violence as the norm. We think this is a sign of progress in the right direction — and we are proud to be supporting this pro-social initiative for the past four years.

Go to the campaign website (Spanish and Portuguese only) for more information and anti-bullying tools:

bastadebullying.com 

Posted in Rain Barrel.

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