We are delighted that the bullying prevention campaign led by our client Cartoon Network Latin America has gone over the one million pledges mark!
It’s a powerful media campaign reaching 59 million households in the region, combined with awareness-raising and training in schools in 10+countries by campaign partners Plan International and World Vision, along with educational authorities.
Here’s the video announcing the achievement of the goal:
Of course, success won’t be measured by numbers of pledges but rather by cultural and social shifts away from acceptance of violence as the norm. We think this is a sign of progress in the right direction — and we are proud to be supporting this pro-social initiative for the past four years.
Go to the campaign website (Spanish and Portuguese only) for more information and anti-bullying tools: