We are excited by today’s launch of the Mission Zika campaign led by our client Cartoon Network, with partners PAHO and UNICEF (and the Ministry of Health in Brazil).
The key message is that children can be superheroes in the urgent effort to prevent the spread of the virus.
CN reaches 60 million homes in the region, and the partners have programs in every country in the region.
See the PSA here: https://www.facebook.com/cartoonnetworkla/videos/10154040531761011/
In addition to the PSAs, there are Mission Instructions kids can download with checklists for their assignment as Zika busters.