Today's the launch of a new phase of the Cartoon Network Latin America bullying prevention campaign that focuses on cyberbullying. There's a package of new assets including two PSAs, an additional module for the toolkit for schools, an app and a game, all free and available in Spanish and Portuguese.
The media campaign is reaching 55 million households in the region every day and the NGO partners are promoting it in schools in a dozen countries.
Over 600,000 students and adults have signed the bullying prevention pledge to date.
It has been a fantastic experience for Rain Barrel to work with the partners on this campaign in the region of the world with the highest reported levels of bullying.
For more info, go to: bastadebullying.com
and here are links to the new PSAs (Spanish and Portuguese):