PCI Media Impact is an international NGO with 30 years of experience in the field of Entertainment-Education. It is a leader in utilizing storytelling media strategies to positively shift social norms and change knowledge, attitudes and behaviors of target audiences and impacted communities, countries and regions. PCI Media Impact works with the most vulnerable and disadvantaged populations in Africa, Latin America, and the Caribbean as well as in the U. S. to tackle difficult health, empowerment and environmental issues and promote positive and pro-social values. It has collaborated with local partners worldwide to produce more than 5,000 radio and television episodes in over 100 serial dramas that have influenced lives in over 50 countries — reaching more than a billion people worldwide. Sean Southey is Media Impact’s CEO. mediaimpact.org.
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